Tuesday, June 19, 2007

SEO and PPC ?

Today is really late. But before i go out and date with my girlfriends, I will share with you. One good site about SEO and Pay Per Click Management. Do you want to know about that? SEO and PPC (Pay Per Click) are really popular today. I'm believe some of you already know about this one and earn Big Money from this way.

The site is Landingnet.co.uk

Actually, what is Pay Per Click?

Pay per click (PPC) is an advertising used on websites, advertising networks, and search engines where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, the advertiser's ad may appear on the search results page. These ads are called "sponsored links" or "sponsored ads" and appear next to, and sometimes, above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad. Pay per click advertising is a search engine marketing technique.

Pay per click ads may also appear on content network websites. In this case, ad networks such as Google Adsense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.

While many companies exist in this space, Google AdWords, Yahoo! Search Marketing, and MSN adCenter are the largest network operators as of 2007. Depending on the search engine, minimum prices per click start at US$0.01 (up to US$0.50). Very popular search terms can cost much more on popular engines. Arguably this advertising model may be open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against this.

Thats what i know about PPC and i believe some of you know more about that right? And this site share and give your more information about PPC. Why not you go and take it now ? Click this link >> PPC

How about SEO? I'm believe some of you want to master about SEO. I'm not master it yet. But i know something about SEO.

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevancy, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, and making sure that the content is easily indexed by search engines and also appeals to human visitors.

The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

So, i'm believe some of you want to know more about SEO. What I'm telling here only a little. You can know more in this site. >> SEO - Search Engine Optimisation


1 comment:

tanyaa said...

The main difference between SEO and PPC are the risks involved. With SEO, you are trusting the search engine optimiser to achieve good positions. Even experienced professionals sometimes fail to achieve their goals and even when they do, a change to an algorithm can see positions lost in a period of months, weeks or even days.